Our Geneva visit 2026 recap

Published on: 12/09/2026

We look back on the memorable third edition of our Rallye. Friends from all over the world came to Geneva to join us on an epic drive through the beautiful mountains surrounding the city.

Rallye 2026

On the first of September we left Geneva at dawn. Eight hours later, the crews came down from the passes with dust on the bodywork and time on their wrists.

The Rallye cars lined up in the Alps

The route, laid out by our dear friend R.G., set the tone with a first stop overlooking the city of Geneva before climbing further into the Alps: gorges, cols and long descents where the cars had to prove themselves.

Rallye participants overlooking Geneva

More than 30 friends of the brand joined us. Team members, clients, friends and fellow watchmakers shared the road, the lunch stop and the beautiful scenery.

Rallyewatch 2026

Registered crews were challenged to capture the most compelling photograph of a Holthinrichs during the Rallye. The prize was the Rallyewatch: a unique piece created in our atelier for this purpose alone.

Looking ahead to 2027

Rallye 2027 will follow the same principle: an intimate group, beautiful scenery and epic roads. Registration is now open for the next edition, and places go to those who write first.